
In the UK, goodwill is one of the most important yet underrated components in dental practice valuation. Whether the practice is being sold, purchased or refinanced, its goodwill can represent the majority of its value. Generally, goodwill accounts for around 60% to 80% or more of the total purchase price. Depending on the business's strength and profitability, it can also reach up to 90%.
Having a good understanding of the goodwill is very important for buyers and sellers as this directly affects affordability assessments, borrowing capacity and long-term investment decisions.
So… what is goodwill for a dental practice? This refers to the intangible value of a practice beyond its physical assets. In the simplest terms, goodwill is the earning potential generated by non-physical factors like patient loyalty, brand reputation, and location.
Generally, it is the value of what makes patients keep coming back. This can be the trust generated by the dentist through consistent care or even the practice’s ability to generate ongoing income without the owner needing to actively attract every patient individually.
Since goodwill is tangible, it cannot be seen on balance sheets, but it can make a huge impact on the overall growth of a practice.
When it comes to funding the dental practices in the UK, goodwill is usually calculated using several industry-standard approaches.
Earnings-based approach – One of the most common methods is the earnings-based approach. The lenders apply a multiplier to annual profits or EBITDA.
Revenue-based approach – This is another commonly-used approach to value goodwill, which is based on a percentage of total turnover. This is less precise because it does not consider profitability and it’s mostly commonly used for quick valuation estimates.
Asset-based approach – In this case, goodwill is calculated as the residual value, as it is derived after deducting tangible assets from the total practice value. This is helpful in understanding the underlying business worth.
There are several factors that influence goodwill for dental practices. All these factors collectively determine long-term value, stability, and attractiveness to buyers. Some of these factors include:
Patient retention
Practice location
Staff continuity
Well-structured systems
Technology adoption
Online business reputation
Appointment system efficiency
Overall, the goodwill of a business is what reflects patient trust, business efficiency and its sustainability that together shapes a practice’s true market value.
In general, NHS goodwill is considered more stable and reliable due to contracted income through NHS agreements. But the fact is that this income is also subject to regulatory constraints such as Units of Dental Activity targets and contract limitations. In some cases, this can also restrict growth potential and cap valuation multiples.
On the other hand, private goodwill is valued more because it is driven by market demand, treatment pricing flexibility and higher profit margins. Practices with a mix of private and NHS goodwill achieve stronger percentages compared to purely NHS practices.
For dental practices across the UK, goodwill plays a vital role when it comes to risk assessment during financing dental practice acquisitions. Goodwill makes up the largest portion of the overall cost, hence it makes a huge impact on how much funding a bank or specialist lender is willing to provide.
In the simplest terms, dental practice goodwill influences loan-to-value ratios and repayment terms. Practices with a strong goodwill position can improve borrowing power. On the other hand, businesses with weaker or uncertain goodwill may have limited access to finance.
Goodwill reflects the tangible strength of a practice and is a key indicator of long-term business sustainability and investment risk. Understanding the goodwill and its types can help business owners increase their borrowing potential.
1 Percent Mortgages – How Long Can they Last?
£1m-plus mortgage borrowers pay over the odds
A New Lending Market Landscape: What Should Borrowers Do?
Affordability rules relaxed as house prices continue to rise
Alternative Investments: Investing in Wine
As Mortgage Choice Declines, Importance of Advice Increases
As Mortgage Rates Start to Rise, Time to Secure that Large Loan
As property prices hit 18-year high, will political turmoil have an impact on values?
Asking prices rise but mortgages prove trickier to come by
August: Housing market ‘mini boom’ while holiday lets heat upOur mortgage advisers are here to help you find the best solution for your needs.
Get in TouchEnter your commercial property value to calculate stamp duty

YOUR HOME OR PROPERTY MAY BE REPOSSESSED IF YOU DO NOT KEEP REPAYMENTS ON YOUR MORTGAGE OR OTHER LOAN SECURED UPON IT.